About
Accessibility is a shared responsibility for everyone engaged in the process of creating and delivering advertising to the public, including brands, agencies, production companies, media companies and platforms.
Vital work is being undertaken by key industry changemakers participating in the Ad Accessibility Alliance, convened under the auspices of the World Federation of Advertisers (WFA). The UK’s Incorporated Society of British Advertisers (ISBA) and France’s Union des Marques (UDM) have been acting as lead markets to generate learning and experience that can be translated into guidance and playbooks for other markets.
Acknowledgements
We’re really thankful for the enthusiasm and time that all of our contributors gave us. They provided access to resources and introductions to subject matter experts that made the creation of this material possible. Their views, opinions and recommendations have been invaluable.
ISBA: Bobi Carley, Diversity & Inclusion Co-Lead; Vanessa Vidad, Diversity & Inclusion Co-Lead
ISBA is the only body that represents brand owners advertising in the UK. We empower them to understand the industry and shape its future because we bring together a powerful community of marketers with common interests; lead decision-making with knowledge and insight; and give a single voice to advocacy for the improvement of the industry.
Responsible Marketing Agency: Hannah Mirza, Founder; Michelle Yeadon, Diversity & Inclusion Consultant
Responsible Marketing Agency are a company dedicated to marketing transformation. Our multi-disciplined team helps marketeers who are challenged by an increasingly complex, competitive, and legislated marketing environment. We do this through purpose-driven programs, which inspire and protect customer interests (people/ planet), while simultaneously driving business growth (performance/profits). We are subject matter experts in progressive marketing and offer skills and support to brands and businesses navigating accessible advertising solutions.
Flock Associates: Aysha Haynes, Chief Operating Officer; Katie Elsey, Senior Consultant; Halima Kalim, Operations Lead
Flock is The Marketing Transformation Company. Marketing transformation is the process of reinventing an organisational marketing ecosystem, making it fit for the future. We focus on the operational aspects of marketing, improving marketing effectiveness & efficiency. We are "compulsive fixers"; fixing marketing strategies, skills & structures, marketing processes, marketing technology resources and agency rosters and supporting clients in developing sustainable business strategies to include diversity and inclusion practices.
